The British Parliament postponed the ban on marketing to consumers from risk groups


The introduction of new rules in the UK prohibiting operators from interacting with consumers who are at risk of gambling-related harm has been postponed until next year. This was announced on September 2 by a representative of the regulator.

According to the UK Gambling Commission, some of the rules relating to the Code of Social Responsibility will still be introduced on September 12. However, the most important changes will not be adopted until at least February 2023. The decision was made shortly after industry representatives requested an extension due to technical problems.

In accordance with the new rules, operators now have more time to take timely measures when identifying vulnerability indicators set out in the Commission’s guidelines. The requirement to prevent marketing actions, including bonus offers against vulnerable segments of the population, is not yet legal.

The guidelines on customer interaction for online operators, which was published in June 2022, are also subject to revision. Large-scale consultations will be held on this issue.

The requirements, which will come into force in September, include monitoring a certain set of indicators to identify harm from gambling and the introduction of automated processes for those who demonstrate deviant behavior.

The Gambling Commission stated: “After careful consideration, we have decided that most of the new rules will come into force, as planned, on September 12. Online operators are already effectively interacting with customers, and the new requirements reflect the steps that we consider necessary to fulfill this responsibility.”

Consultations are likely to begin at the end of September and last six weeks. The Commission stated that all opinions expressed during the discussions will be considered before a decision is made on the compliance of the management with the new requirements.

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